{"product_id":"kassy™-maxi-dress","title":"Kassy™ | Elegant Maxi Dress","description":"\u003cp\u003e\u003cstrong\u003eKassy™ | Elegant Maxi Dress\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThere's always one occasion coming up — a wedding, a christening, a special lunch — and always the same problem. Everything in the wardrobe is either too casual, too tight to sit in comfortably for five hours, or cut for someone half your age. The Kassy maxi dress was made for exactly those days: full-length, softly floral, and comfortable enough that you forget you're wearing something special.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy women are choosing the Kassy dress:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCovered from shoulder to floor\u003c\/strong\u003e – the full maxi length means no tugging at a hemline when you sit, and no worrying about your legs all afternoon.\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShapes without squeezing\u003c\/strong\u003e – the ruched waist gently defines your shape instead of gripping it, so you look put-together without feeling held in.\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfortable enough to sit through the whole day\u003c\/strong\u003e – no stiff structure, no boning, no zips pressing into your back through a long lunch or a lengthy ceremony.\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoves beautifully as you walk\u003c\/strong\u003e – the flowing ruffle hem gives the dress graceful movement, so you feel elegant rather than stiff and formal.\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA print that's romantic, never girlish\u003c\/strong\u003e – the soft floral pattern reads as refined and feminine, not young or fussy.\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpecial enough for the occasion, wearable long after\u003c\/strong\u003e – this isn't a dress that hangs unworn for the next three years; it works just as well for a summer lunch as for the event you bought it for.\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA neckline that frames the face\u003c\/strong\u003e – the V-cut draws the eye upwards and lengthens the silhouette, so attention falls where you want it.\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne dress, one decision\u003c\/strong\u003e – no separates to coordinate, no jacket to match; you put it on and you're ready.\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\nStyle: Full-length maxi dress\n\u003c\/li\u003e\n\u003cli\u003e\nPrint: Romantic floral\n\u003c\/li\u003e\n\u003cli\u003e\nNeckline: V-neck\n\u003c\/li\u003e\n\u003cli\u003e\nWaist: Ruched, softly defined\n\u003c\/li\u003e\n\u003cli\u003e\nHem: Flowing ruffle hem\n\u003c\/li\u003e\n\u003cli\u003e\nOccasion: Weddings, celebrations, elevated everyday wear\n\u003c\/li\u003e\n\u003cli\u003e\nSizes: UK 6 – UK 18\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStock is moving fast — order your Kassy dress today\u003c\/strong\u003e and finally have one dress ready for every occasion that comes up.\u003c\/p\u003e","brand":"Violet \u0026 Rose London","offers":[{"title":"UK 6 (XS)","offer_id":58514013159769,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"UK 8 (S)","offer_id":58514013192537,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"UK 10 (M)","offer_id":58514013225305,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"UK 10\/14 (L)","offer_id":58514013258073,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"UK 16 (XL)","offer_id":58514013290841,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"UK 18 (2XL)","offer_id":58514013323609,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/1934\/1145\/files\/An8fRsZoS5KtTT4GxeKPuH4VTrnhgCq5L4OsXI4XXMKJz5v0NUcZAvvKA8GArH4Wq5xU-Z0e3Chg8qOmLtcxoYXY_Gt-Cao0KeVNjW31XCaQnV7RBx28SCrVazrmeYSNWR6YJwLHiqh9cZqTOT6CDWOFa7EpS9VyGW_EuVxAV9nUQc.jpg?v=1783357703","url":"https:\/\/arthurivylondon.com\/products\/kassy%e2%84%a2-maxi-dress","provider":"Arthur \u0026 Ivy London","version":"1.0","type":"link"}